Balloon adventure (ROBG-14)
Balloon adventure - a new joint tourism product
What’s the goal?
| Creation of a new tourism product in the cbc area, flying with hot-air balloons |
What’s the budget?
485,460.00 euro, out of which 412,640.99 ERDF
Who?
Lead beneficiary (LB): Agency for Regional Development and Business Center – Vidin (ARDBC Vidin, Bulgaria)
Beneficiary 2 (B2): Regional Development Agency and Business Center 2000, Bulgaria
Beneficiary 3 (B3): Romanian Association for Electronic Industry and Software Industry, Oltenia Subsidiary, Romania
When?
Start date: 02.02.2016
End date: 01.02.2018
Duration: 24 months
Where?
Veliko Tarnovo, Pleven, Vidin, Vratsa, Ruse, Montana, Silistra and Dobrich in Bulgaria (+ Sofia).
Giurgiu, Mehedinţi, Calarasi, Constanta, Dolj, Olt, Teleorman in Romania (+Bucharest)
How?
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Results (what’s the contribution to the Programme)?
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Programme outputs: approx. 2,000 visits to the attraction balloon flight on ropes in 10 towns in BG and 10 in RO, 1 integrated tourism product, 1 common strategy valorizing the cultural and natural heritage Programme results: increase with 1,000 of overnights in the CBC area |
Project status
Main achievements following the project implementation include:
- LB and B3 purchased two hot-air balloons and the related equipment, car and trailer;
- The marketing strategy for a new cross border tourism product/hot-air balloons was developed and presented during the workshops to the stakeholders. Description of the new tourism product, appropriate flight places in the CBC region and promotion of the product are part of the marketing strategy.
- Both LB and B3 performed each 100 hours of free flights in Bulgaria and Romania;
- B2 and B3 organized 8 workshops with local stakeholders, out of which 4 in Bulgaria and 4 in Romania;
- The partners took part in the tourism fairs in Sofia and Bucharest where the project tourism product was promoted through a photo album and a brochure developed within the project;
- Information and promotion activity such as: 4 press-conferences carried out by LB and B3, elaboration of leaflets, developing and broadcasting of a video and radio spots by LB and B3; 3000 photo album copies were elaborated by B3;
- LB organized 10 tethered flights, which were attended by 1,549 people; B3 organized other 10 tethered flights which were attended by 1,231 people.
The project contributed to an increase of 2,520 visits to supported sites of cultural and natural heritage and attraction.
- During the period 13-17 September 2017 at Erden airport, Montana, B2 organized the Balloon fiesta.
For details regarding this project please visit the project website: http://balloonadventure.eu/en/
https://www.youtube.com/watch?v=CN2RM1_qKDE or Facebook page of the project https://www.facebook.com/pg/balloon.advnenture/posts/?ref=page_internal.
