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A&C (ROBG-576)

Art & culture – common cross-border assets in support of sustainable tourism development

What’s the goal?

The overall objective of the project is to valorize and improve the sustainable economic use of cultural assets and common cultural heritage within the CB region through development of a joint integrated tourism product based on promotion of new common thematic route ¨Art & Culture¨.

What’s the budget?

1,487,271.41 euro, out of which 1,264,180.69 euro ERDF

Target at the half of the implementation period: 58,866 euro for LB, 46,132 for B2 and 41,708 euro for B3

Who is doing it?

Lead Beneficiary (LB):Veliko Tarnovo Municipality

Beneficiary 2 (B2): Municipality of Calafat

Beneficiary 3 (B3): Face for Art and Culture Foundation

When is it happening?

Start date: 14.09.2018

End date: 13.09.2021

Duration: 36 months

Where is it happening?

Veliko Tarnovo, Vidin and Pleven in Bulgaria

Dolj in Romania

How is it going to happen?                      

  • Development of joint integrated Thematic Route "Art&Culture", innovative joint touristic services and Marketing Strategy of the integrated tourism product “Art & Culture”
  • Organisation of Promotional Campaign
  • Development of interactive workshop “Work and play: Art-therapy”, interactive Workshop “Archeologist for a day”  
  • Organisation and conducting of cultural open air event “Urban art” in Calafat and of a cultural open air event “Urban art” in VT

What will be the results (what’s the contribution to the Programme)?

Programme outputs:5 integrated tourism products/services created, 2 common strategies, policies or management plans for valorizing (including raising awareness) the cultural and natural heritage through its restoration and promotion for sustainable economic uses

Programme results: 400,000 tourist overnights in the CBC region

Project status

The project is currently in 32nd month of implementation out of 36.

Up to the present moment:

1. LB has awarded contract for "Engineering - Development of Technical Design, Repair works and EE measures in Art Gallery" on 09.03.2020, the contractor has 240 calendar days to fulfil the contract, out of which 60 days to deliver the technical design for the investment objective and 180 days for the works execution. The Technical Design has been delivered and approved by Municipality of Veliko Tarnovo with Protocol from 27.05.2020. Through addendum no. 2 the technical design has been approved by the MA on 24.11.2020 and on 04.12.2020 the construction site was opened. The construction works are ongoing, expecting to be finalized at the beginning of June 2021 in case no delays or deviations will be registered.

2. On 24.04.2020, Beneficiary 2 has awarded contract for delivery of interactive equipment inside the Marincu Museum of Art and Ethnography. The first (out of five) interactive system module - "Treasure Chest" for special applications in numismatics / archaeology, attention stimulation and eye-hand coordination, has been delivered and installed. On 29.09.2020, the reception of the second module took place - "Holographic 3D video projection system" (except for module 3 - "Fully interactive LCD floor system" to be delivered until the end of May, 2021).

3. A cultural open air event, "Urban Art" has been organised in Calafat on 23.12.2019 in the Civic Center of the municipality of Calafat, along with an outdoor event entitled ‘Photo exhibition under the theme "Unknown beauty of the Balkans"’, both targeting the promotion of cultural heritage within the region. The photos for the photo exhibition have been gathered via photography contest titled "Unknown Beauty of the Balkans" held from 22.09.2017 until 22.12.2019 by the City Hall of Calafat and the winners of the contest have been announced during the photo exhibition.

4. The Contracts for elaboration of 1 trilingual web portal and elaboration of 2 mobile apps for smartphones for the integrated tourist product – 1 for Android and 1 for iOS – trilingual /in Bulgarian, in Romanian and English language / have been awarded by the LB on 06.07.2020. The activity for the developed 1 trilingual web portal has been accepted on 20.11.2020, which can be accessed on the following link: On 16.02.2021 there were developed and installed 2 smartphone applications for the integrated TRPs - one for Android and one for iOS - trilingual (in BG, RO and ENG), user-friendly. The activity has been accepted on 16.02.2021;

5. B3 has awarded contract for development of joint integrated Thematic Route "Art and Culture" on 05.03.2020. The contract have been fulfilled according to the delivery-acceptance protocol from 03.06.2020. The developed Thematic Route includes 6 cultural sites - 4 in Bulgaria and 2 in Romania as follows: Boris Denev Regional Art Gallery (Veliko Turnovo), Marincu Palace Museum (Calafat), Vida Drama Theatre and Nikola Petrov Art gallery (Vidin), Art Gallery Donation "Svetlin Rusev Collection" (Pleven) and Art Muzeum (Craiova).


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