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A&C (ROBG-576)

Art & culture – common cross-border assets in support of sustainable tourism development

What’s the goal?

The overall objective of the project is to valorize and improve the sustainable economic use of cultural assets and common cultural heritage within the CB region through development of a joint integrated tourism product based on promotion of new common thematic route ¨Art & Culture¨.

What’s the budget?

1,487,271.41 euro, out of which 1,264,180.69 euro ERDF

Target at the half of the implementation period: 58,866 euro for LB, 46,132 for B2 and 41,708 euro for B3

Who is doing it?

Lead Beneficiary (LB): Veliko Tarnovo Municipality

Beneficiary 2 (B2): Municipality of Calafat

Beneficiary 3 (B3): Face for Art and Culture Foundation

When is it happening?

Start date: 14.09.2018

End date: 13.09.2021

Duration: 36 months

Where is it happening?

Veliko Tarnovo, Vidin and Pleven in Bulgaria

Dolj in Romania

How is it going to happen?                      

  • Development of joint integrated Thematic Route "Art&Culture", innovative joint touristic services and Marketing Strategy of the integrated tourism product “Art & Culture”
  • Organisation of Promotional Campaign
  • Development of interactive workshop “Work and play: Art-therapy”, interactive Workshop “Archeologist for a day”  
  • Organisation and conducting of cultural open air event “Urban art” in Calafat and of a cultural open air event “Urban art” in VT

What will be the results (what’s the contribution to the Programme)?

Programme outputs:5 integrated tourism products/services created, 2 common strategies, policies or management plans for valorizing (including raising awareness) the cultural and natural heritage through its restoration and promotion for sustainable economic uses

Programme results: 400,000 tourist overnights in the CBC region

Project status

The project is ongoing and so far, the following progress has been registered:

- 2 opening press conferences have been organized: one on 03.12.2018 in Veliko Tarnovo and another one on 20.11.2018 in Calafat;

- The contract for ‘Engineering - Development of Technical Design, Repair Works, EE measures in Art Gallery “Boris Denev” and Author's supervision’ has been awarded, the Art Gallery will be part of the joint integrated Thematic Route "Art&Culture" and will be used for the organisation of interactive workshop “Work and play: Art-therapy”;

- A cultural open air event, "Urban Art" has been organised in Calafat on 23.12.2019 in the Civic Center of the municipality of Calafat, along with an outdoor event entitled ‘Photo exhibition under the theme "Unknown beauty of the Balkans"’, both targeting the promotion of cultural heritage within the region. The photos for the photo exhibition have been gathered via photography contest titled "Unknown Beauty of the Balkans" held from 22.09.2017 until 22.12.2019 by the City Hall of Calafat and the winners of the contest have been announced during the photo exhibition;

- The Contracts for elaboration of 1 trilingual web portal and elaboration of 2 mobile apps for smartphones for the integrated tourist product – 1 for Android and 1 for iOS – trilingual /in Bulgarian, in Romanian and English language / have been awarded by the LB;

- The Contract for Development of new exposure plan in Marincu Palace Museum have been awarded by B2 and the first (out of five) interactive system module - "Treasure Chest" for special applications in numismatics / archaeology, attention stimulation and eye-hand coordination, have been delivered and installed;

- The Contract fordevelopment of joint integrated Thematic Route "Art and Culture" have been awarded by B3 and the Route have been elaborated, it will be available on the project web portal once it is elaborated.


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