Memory Route (ROBG 397)
Sustainable cross-border tourism products for Memorial Park “Grivitsa” and “Turnu Fortres”
What’s the goal?
To transform and integrate two historical landmarks into a joint military history remembrance route by investing in tourist infrastructure and developing integrated thematic tourism products and services.
What’s the budget?
1,499,799.44 euro, out of which 1,274,829.52 euro ERDF
Who is doing it?
Lead Beneficiary (LB): Pleven Municipality
Beneficiary 2 (B2): Territorial Administrative Unit Turnu Măgurele
When is it happening?
Start date: 06.09.2018
End date: 31.10.2023
Duration: 61 months and 26 days
Where is it happening?
Pleven in Bulgaria
Turnu Măgurele in Romania
How is it going to happen?
- teambuilding events and seminars;
- fitness boot camps, paintball;
- restoration of historical military events with educational or entertainment purposes;
- festival “Memory Route”;
- military history touristic fair;
- trilingual tourist online platform and smartphone application;
- permanent exhibition;
- mapping of natural and cultural heritage objects and sites;
- construction and supervision works;
- joint marketing strategy;
- joint club for military historical restorations;
- information and promotional activities.
What will be the results (what’s the contribution to the Programme)?
Programme outputs:
- 9 integrated tourism products/services created;
- 8.000 expected number of visits to supported sites of cultural and natural heritage and attraction;
- 1 strategy for valorizing the cultural and natural heritage;
Programme results: increase of the number of overnights in the cbc area with 200.
Project status
The project implementation is ongoing. The project results achieved so far are the following:
The status of the construction activities related to the main investment project objectives are described below:
On behalf of LB – “Reconstruction the Grivitsa Memorial Park”, situated in the village of Grivitsa, Pleven Municipality, started in December 2021 and are ongoing. The works executed in Grivitsa are represented from produced 9 three-dimensional figures, implemented site lighting, implemented paintball lighting, in the entrance area is mounted entrance arch and container for WC, the boot camp facilities are mounted, the Central memorial alley is cleaned. The works execution in Pleven is expected to be finalized in the middle of May 2023.
On behalf of B2 “Reconstruction of the Turnu Fortress – Stage 2”, situated in Turnu Magurele Town, the investment works are ongoing since the end of July 2020. In accordance with the works execution status for realized works within the Turnu Fortress, the work execution has reached the physical progress from 90%, expected to be completely finalized until the end of April 2023.
Furthermore, within the frame of the Activity T.1 – “Developing joint tourism products, services and marketing strategy” and the signed service contract, the LB received and accepted the draft of the marketing strategy in the beginning of March 2020. Since then, following three seminars performed with stakeholders for discussion of the strategy content, the final strategy was officially accepted from the LB in the middle of July 2021. Further on, The strategy was uploaded on the web-site of Pleven Municipality on the following link: https://www.pleven.bg/bg/strategii/savmestna-marketingova-strategiya-za-populyarizirane-na-rayona-na-pleven-turnu-magurele-razrabotena-v-ramkite-na-proekt-marshrut-na-pametta-ustoychivi-transgranichni-turisticheski-produkti-za-memorialen-park-grivitsa-i-krepost-turnu .
In addition, within the frame of the Activity T.2 “Mapping of “Memory Route” sites and development of online platform and smartphone application”, LB succeed to sign also a service contract with subject Development of trilingual online platform and smartphone application in the middle of November 2020 and service contract with subject Identification and mapping of natural, cultural-historical and military heritage objects and sites in both municipalities Pleven and Turnu Magurele in the beginning of October 2020. The LB completed the Mapping of thematic objects of cultural and historical military heritage in both municipalities and transformed it into Interactive map and developed a trilingual tourist platform for promotion of thematic cross-border products and services together with application for smartphone, all available on the following link: https://pleven.eu.
So far, the project beneficiaries conducted the three "brainstorming" seminars of stakeholders in tourism sector – all 3 in Turnu Magurele town.
Within the WP “Communication”, B2 organized the start launching press conference in Turnu Magurele and LB signed contract for implementation of information and publicity measures and promotional materials.
