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A&C (ROBG-576)

Art & culture – common cross-border assets in support of sustainable tourism development

What’s the goal?

The overall objective of the project is to valorize and improve the sustainable economic use of cultural assets and common cultural heritage within the CB region through development of a joint integrated tourism product based on promotion of new common thematic route ¨Art & Culture¨.

What’s the budget?

1,487,271.41 euro, out of which 1,264,180.69 euro ERDF

Who is doing it?

Lead Beneficiary (LB):Veliko Tarnovo Municipality

Beneficiary 2 (B2): Municipality of Calafat

Beneficiary 3 (B3): Face for Art and Culture Foundation

When is it happening?

Start date: 14.09.2018

End date: 13.09.2021

Duration: 36 months

Where is it happening?

Veliko Tarnovo, Vidin and Pleven in Bulgaria

Dolj in Romania

How is it going to happen?                      

• Development of joint integrated Thematic Route "Art&Culture", innovative joint touristic services and Marketing Strategy of the integrated tourism product “Art & Culture”;

• Organization of Promotional Campaign;

• Development of interactive workshop “Work and play: Art-therapy”, interactive Workshop “Archeologist for a day” in Calafat;

• Organization and conducting of cultural open air event “Urban art” in Calafat and of a cultural open air event “Urban art” in VT.

What will be the results (what’s the contribution to the Programme)?

Programme outputs:2 integrated tourism products/services created, 2 common strategies, policies or management plans for valorizing (including raising awareness) the cultural and natural heritage through its restoration and promotion for sustainable economic uses

Programme results: 15,000 tourist overnights in the CBC region

Project status

The project was finalized on 13.09.2021.

The following results were achieved by the project beneficiaries:

1. BL has completed repair works and implemented measures to increase the energy efficiency of the building of the Art Gallery "Boris Denev" in Veliko Turnovo, the building being operational from 28.06.2021.

2. B2 has modernized the Marincu Museum of Art and Ethnography on 24.04.2020. procuring and installing interactive equipment within the museum, according with an exhibition plan of the museum which was elaborated on 18.05.2021.

3 modules were received within the execution of the interactive equipment contract inside the Marincu Museum of Art and Ethnography, as follows:

a) "Complete interactive system of interactive LCD floor type", the activity was accomplished on 31.05.2021;

b) "System complete audio-video for games room / seminars / courses / workshops and one-way sound system ", the activity was accomplished on 26.03.2021";

c) "Digital LED / LCD signage system for displaying useful information", the activity was accomplished on 31.05.2021.

3. One trilingual web portal and elaboration of 2 mobile apps for smartphones for the integrated tourist product – 1 for Android and 1 for iOS – trilingual /in Bulgarian, in Romanian and English language / have been elaborated and can be accessed on the following link: On 16.02.2021 there were developed and installed 2 smartphone applications for the integrated TRPs - one for Android and one for iOS - trilingual (in BG, RO and ENG), user-friendly. The activity has been accepted on 16.02.2021;

4. B3 has elaborated an joint integrated Thematic Route "Art and Culture" on 05.03.2020 which includes 6 cultural sites - 4 in Bulgaria and 2 in Romania as follows: Boris Denev Regional Art Gallery (Veliko Turnovo), Marincu Palace Museum (Calafat), Vida Drama Theatre and Nikola Petrov Art gallery (Vidin), Art Gallery Donation "Svetlin Rusev Collection" (Pleven) and Art Muzeum (Craiova) and is uploaded on the project web portal

5. An opening conference has been organized in Calafat on 20.11.2018 with 35 persons in the meeting room of the House of Culture and was addressed to mass - media, to interested local stakeholders and to the project beneficiaries.

6. A kick-off conference has been organized in Veliko Tarnovo on 03.12.2018 with 52 persons, including project staff members and official representatives of all project partners, media, official guests from the cultural institutions and LB participated in the event.

7. A cultural open air event, "Urban Art" has been organized in Calafat on 23.12.2019 with 30 persons in the Civic Center of the municipality of Calafat, along with an outdoor event entitled ‘Photo exhibition under the theme "Unknown beauty of the Balkans"’. The photos for the photo exhibition have been gathered via photography contest titled "Unknown Beauty of the Balkans" held from 22.09.2017 until 22.12.2019 by the City Hall of Calafat and the winners of the contest have been announced during the photo exhibition.

8. An “Archaeologist for a day” interactive workshop has been organized in Calafat on 02.09.2021 with 40 persons, of which 30 students from "Constantin Gerota" Gymnasium School from Calafat.

9. A “Work and play: Art - therapy” interactive workshop has been organized in Calafat on 06.09.2021 with 20 persons.During the Art -Therapy Workshop, a psychotherapist moderated the activity, 10 parents of children with different ailments benefitted from the presentation of the concept of art -therapy in the activities they carry out with their children.

10. A cultural open air event “Urban art” has been organized in Veliko Tarnovo in the period 07-11.09.2021, which included open doors event in the renovated Art Gallery Boris Denev on 08.09.2021 with 112 persons, conducted plein-air event in the period 07-11.09.2021 with 12 children and 2 teachers/couches (including 37 persons participated in the event on 08.09.2021) and virtual tour for journalists on 08.09.2021 with 24 persons.

11. A closing press conference has been organized in Calafat on 10.09.2021 with 80 persons. The event was organized after modernization of Marincu Museum of Art and Ethnography to present the new exposure plan and to promote project results.

12. A Catalogue of intangible cultural heritage, included in “Art & Culture” tourist product, to provide specific information for the sites, the exposition spaces and exhibition work has been developed in BG-EN and RO-EN, uploaded on the project web-portal and available on the following link:

13. A Calendar of cultural events related to the new integrated tourism product within CB region for yearly planning of thematic events has been developed in BG-EN and RO-EN, uploaded on the project web-portal and available on the following link:


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