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ROBG 134



What’s the goal?

To improve the sustainable use of the natural and cultural heritage in the target cross-border region Dobrich-Constanta (Harsova – Krushari) through the development and promotion of joint tourism product ZALDAPA-DRY VALLEY-CARSIUM.

What’s the budget?

3,202,768.49 euro, out of which 2,722,353.22 ERDF

Who is doing it?

Lead beneficiary (LB): Territorial Administrative Unit HARSOVA TOWN (Romania)

Beneficiary 2 (B2): KRUSHARI MUNICIPALITY (Bulgaria)

Beneficiary 3 (B3): Museum of National History and Archaeology Constanta (Romania)

Beneficiary 4 (B4): Regional Museum of History – Dobrich (Bulgaria)

When is it happening?

Start date: 20.05.2017

End date: 19.06.2023

Duration: 73 months

Where is it happening?

HARSOVA TOWN, Constanta, Constanta County, Romania

Krushari Village, Dobrich, Dobrich District, Bulgaria

How is it going to happen?

  • Information and publicity: temporary and permanent panels, joint press conferences, personalized press folders, press releases, TV spots, Radio spots, promotional film, web-site, bilingual posters, leaflets;
  • Revitalization of Cultural Heritage in Hârşova through the restoration, conservation and enhancement of Ensemble “Vasile Cotovu” as a Multicultural Center Museum;
  • Development of tourism infrastructure of Fortress Zaldapa - Municipality KRUSHARI;
  • Development of tourism infrastructure in Dry Valley;
  • Setting up an outdoor museum in Krushari Municipality;
  • Workshop on the topic: developing and promoting of a cross-border tourism product – advantages and challenges;
  • Creation of a joint marketing strategy;
  • Establishing of a touristic route and guided tour "Zaldapa-Dry Valley-Karsium”;
  • Promotion of the joint tourism product through a presentation film and a web site;
  • Preparation of advertising package for joint tourism product;
  • Organization of a scientific symposium: recovery of Hârşova Town’s and Krushari Municipality’s Memory;
  • Archaeological camp;
  • Conducting two promotional events;

What will be the results (what’s the contribution to the Programme)?

Programme outputs:

   - 1 integrated tourism product;

   - 4.000 visits to supported sites of cultural and natural heritage and attraction;

   - 1 common strategy;

Programme results: 45 000 tourist overnights in the CBC region until 2023.

Project status

The project is under implementation with the following results reported so far:

Many activities foreseen within the project are already completed, such as the development of tourism infrastructure of Fortress Zaldapa - Municipality Krushari, development of tourism infrastructure in Dry Valley, setting up an outdoor museum in Krushari Municipality, the organization of a workshop on the topic: developing and promoting of a cross-border tourism product – advantages and challenges, as well as the joint marketing strategy, which can be accessed at the following link: The marketing strategy is available both in English and Bulgarian.

The presentation movie of the project is available in three versions (English, Bulgarian and Romanian) and can be accessed at the following link:

Furthermore, the touristic guide elaborated in Romanian, English and Bulgarian is available here:

The 10 streets foreseen to be modernized in Harsova are finalized and the reception of the works was done.

As concerns the restauration of the Multicultural Centre “Vasile Cotovu” (the Old School and the Pedagog House), the works on the museum component reached a percentage of about 45% completion.

For Activity 6 – “Development of tourism infrastructure in Dry Valley”, another ten one-day tours to the Dry Valley and the Rock Monasteries on the territory of Krushari Municipality have been organized. The tours have been organized on 22.05.2021, 24.05.2021, 29.05.2021, 05.06.2021 and 06.06.2021 with a total of 50 participants.

Another five tours have been carried out on 19.06.2021, 05.09.2021, 18.09.2021, 26.09.2021 and 02.10.2021 with a total of 50 participants. The tours were organized by B4 – Regional Museum of History Dobrich, on the territory of B2 – Krushari Municipality.

B2 - Krushari Municipality purchased through direct procurement 20 bikes, 20 safety helmets and 20 signal vests. The equipment will be used by the visitors of the Dry Valley.

For the Information & Publicity activity, 6 TV spots were produced (6 TV spots * 2 broadcasts/each), available at the following links:







Furthermore, there were also produced 3 radio spots: Production of 3 Radio spots (3 radio spots * 2 broadcasts each). Protocols of acceptance from 25.05.2021 and 31.05.2021 are signed.

B4 – Regional Museum of History Dobrich has printed 200 copies of the Joint Marketing Strategy, in Bulgarian language.


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