Memory Route (ROBG 397)
Sustainable cross-border tourism products for Memorial Park “Grivitsa” and “Turnu Fortres”
What’s the goal?
To transform and integrate two historical landmarks into a joint military history remembrance route by investing in tourist infrastructure and developing integrated thematic tourism products and services.
What’s the budget?
1,499,799.44 euro, out of which 1,274,829.52 euro ERDF
Who is doing it?
Lead Beneficiary (LB): Pleven Municipality
Beneficiary 2 (B2): Territorial Administrative Unit Turnu Măgurele
When is it happening?
Start date: 06.09.2018
End date: 31.12.2023
Duration: 63 months and 26 days
Where is it happening?
Pleven in Bulgaria
Turnu Măgurele in Romania
How is it going to happen?
- teambuilding events and seminars;
- fitness boot camps, paintball;
- restoration of historical military events with educational or entertainment purposes;
- festival “Memory Route”;
- military history touristic fair;
- trilingual tourist online platform and smartphone application;
- permanent exhibition;
- mapping of natural and cultural heritage objects and sites;
- construction and supervision works;
- joint marketing strategy;
- joint club for military historical restorations;
- information and promotional activities.
What will be the results (what’s the contribution to the Programme)?
Programme outputs:
- 9 integrated tourism products/services created;
- 8.000 expected number of visits to supported sites of cultural and natural heritage and attraction;
- 1 strategy for valorizing the cultural and natural heritage;
Programme results: increase of the number of overnights in the cbc area with 200.
Project status
The project implementation was finalized on 31.12.2023.
On behalf of LB – “Reconstruction the Grivitsa Memorial Park” (Grivitsa, Pleven Municipality), started in December 2021 and finalized in September 2023. The main works executed in Grivitsa consist of 15 three-dimensional figures, installed site lighting, created paintball area, in the entrance area is mounted entrance arch and a toilet, the Central memorial alley is cleaned and etc.
On behalf of B2 “Reconstruction of the Turnu Fortress – Stage 2”, situated in Turnu Magurele Town, the investment works were also finalized since the end of October 2023. The works realized within the Stage 2 of the Turnu Fortress are represented from an equipped information center, parking places and the acquisition of a balloon with hot air.
Within the frame of the Activity T.1 – “Developing joint tourism products, services and marketing strategy”, there were several seminars performed with stakeholders for discussion of the strategy content. The strategy is uploaded on the web-site of Pleven Municipality on the following link: https://www.pleven.bg/bg/strategii/savmestna-marketingova-strategiya-za-populyarizirane-na-rayona-na-pleven-turnu-magurele-razrabotena-v-ramkite-na-proekt-marshrut-na-pametta-ustoychivi-transgranichni-turisticheski-produkti-za-memorialen-park-grivitsa-i-krepost-turnu .
In addition, within the frame of the Activity T.2 “Mapping of “Memory Route” sites and development of online platform and smartphone application”, the LB completed the Mapping of thematic objects of cultural and historical military heritage in both municipalities and transformed it into Interactive map and developed a trilingual tourist platform for promotion of thematic cross-border products and services together with application for smartphone, all available on the following link: https://pleven.eu.
In the same, the project beneficiaries conducted the three "brainstorming" seminars of stakeholders in tourism sector – all 3 in Turnu Magurele town.
Within the WP “Communication”, B2 organized the start launching press conference in Turnu Magurele and LB organized the final press conference in Pleven.
