ARTOUR (ROBG-368)
Active art for attractive tourism
What’s the goal?
ARTOUR project aims at creating a thematic art & culture events tourist product based on the natural and cultural heritage in order to promote the CBC region as more attractive tourist destination and better use the potential of the tourism on the lower Danube.
What’s the budget?
454 130.10 euro, out of which 386,010.58 euro ERDF
Who is doing it?
Lead Beneficiary (LB): Association "Institute for Territorial Innovations and Cooperation - ITIC"
Beneficiary 2 (B2): Valahia Transalpina Professional Association
When is it happening?
Start date: 06.09.2018
End date: 05.03.2020
Duration: 18 Months
Where is it happening?
Calarasi, Drobeta - Turnu Severin, Giurgiu, Constanta – in Romania
Vidin, Ruse, Silistra – in Bulgaria
How is it going to happen?
- Conducting a study of potential application of art & culture tourist product and services in the CBC region;
- Close consultations with the key stakeholders in identifying particular artists, traditions and sites so that high-quality art & culture tourist product, services and animation can be delivered;
- Development of joint thematic art & culture tourist product with art animation and programme for its pilot implementation in the course of the project;
- Organizing 4 art & culture tourist events as plain-air festivals over three (3) days with the participation of artists (painters, dancers, singers, actors) who will make live presentations of their arts (2 in BG and 2 in RO) for pilot implementation of the thematic art & culture tourist product according to the elaborated programme;
- Analysis of the pilot implementation of the thematic art & culture tourist product and elaboration of 5-year programme for its implementation after the project completion;
- Development of promotional webpage of the newly created thematic art & culture tourist product and undertaking a wide promotional online and media campaign.
What will be the results (what’s the contribution to the Programme)?
Programme outputs: a study of potential application of art & culture tourist product and services in the CBC region; one thematic art & culture events tourist product created with art animation and programme; 4 art & culture tourist events with animation (2 in BG and 2 in RO) organized as part of the thematic art & culture tourist product; 5-year programme developed for implementation of the thematic art & culture tourist product; promotional website of the thematic art & culture tourist product launched.
Programme results: increase of the number of overnights in the CBC area with 10.000
Project status
The project implementation was finalized.
The following results have been achieved:
- An analysis of information and study of the potential application of the tourist product "Art&Culture", was elaborated;
- The joint thematic art & culture tourist product with art animation and programme for its pilot implementation in the course of the project, were elaborated and reviewed by 2 external experts appointed by the LB in the period 14.01-13.02.2020. LB accepted the art & culture tourist product with a 5-year programme for its implementation on 13.02.2020;
- 4 art & culture tourist events such as: plain-air festivals over three (3) days with the participation of artists (painters, dancers, singers, actors) who made live presentations of their arts for pilot implementation of the thematic art & culture tourist product, were organized;
- 2 short promo videos (30” – 1’) and 2 professional videos (up to 10’) for the plain-air events organized in Bulgaria were produced by Mi Art Stream Ltd. and uploaded on the project website and Facebook page. The videos were finally accepted by the LB on 05.12.2019;
- The project Facebook page, available at the link https://www.facebook.com/Artour-110410830299202/ and the project website, available at the link https://artour-robg.eu, were developed;
- Evaluation of the pilot application of the art & culture tourist product was made in the period 30.10.19-30.12.2019 by KPM Consulting Ltd. appointed by the LB. The Analysis and evaluation report were accepted by the LB on 10.01.2020.
- Final conference was organized and held in Vidin on the 27th and 28th of February 2020 for 30 participants from BG and RO.
