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Memory Route (ROBG-397)

Sustainable cross-border tourism products for Memorial Park “Grivitsa” and “Turnu Fortres”

What’s the goal?

The overall objective of the project is to transform and integrate two historical landmarks into a joint military history remembrance route by investing in tourist infrastructure and developing integrated thematic tourism products and services.

What’s the budget?

1,499,799.44 euro, out of which 1,274,829.52 euro ERDF

Target at the half of the implementation period: 78,264 euro for LB and 30,900 euro for B2.

Who is doing it?

Lead Beneficiary (LB): Pleven Municipality

Beneficiary 2 (B2): Territorial Administrative Unit Turnu Măgurele

When is it happening?

Start date: 06.09.2018

End date: 30.04.2023

Duration: 55 Month 25 Days

Where is it happening?

Pleven in Bulgaria

Turnu Măgurele in Romania

How is it going to happen?

  • teambuilding events and seminars;
  • fitness boot camps, paintball;
  • restoration of historical military events with educational or entertainment purposes;
  • festival “Memory Route”;
  • military history touristic fair;
  • trilingual tourist online platform and smartphone application;
  • permanent exhibition;
  • mapping of natural and cultural heritage objects and sites;
  • construction and supervision works;
  • joint marketing strategy;
  • joint club for military historical restorations;
  • information and promotional activities;

What will be the results (what’s the contribution to the Programme)?

Programme outputs:

- 9 integrated tourism products/services created;

- 8.000 expected number of visits to supported sites of cultural and natural heritage and attraction;

- 1 strategy for valorizing the cultural and natural heritage;

Programme results: increase of the number of overnights in the cbc area with 200.

Project status

The project implementation is ongoing. The project results achieved so far, are the following:

The construction activities on behalf of LB – “Reconstruction the Grivitsa Memorial Park”, situated the village of Grivitsa, Pleven Municipality) are not started yet.

On behalf of B2 - “Reconstruction of the Turnu Fortress – Stage 2”, situated in Turnu Magurele Town, are ongoing since the end of July 2020, being suspended between the perod December 2020 – middle of March 2021.

Still, the LB has finalized the public procurement with subject: Design and construction works of object "Military ethnographic complex" on the territory of park-museum Grivitsa and signed an execution contract in February 2020. The Start Order for elaboration of the Technical Project was issued in the middle of February 2020. The technical project was submitted to the LB in the beginning of July 2020. After detailed check from experts of Pleven Municipality the technical project was reverted to the executor for corrections. The corrected project was resubmitted to Pleven Municipality and sent to National Institute for Immovable Cultural Heritage for approval. Currently, the Lead Beneficiary is still expecting a statement to be issued from theNational Institute for Immovable Cultural Heritage. In addition, the LB completed also the procedure for construction supervision with signed contract since the middle of January 2020.

Furthermore, within the frame of the Activity T.1 – “Developing joint tourism products, services and marketing strategy”, the LB reported the preparation of the tender documentation for procedure with subject: „Identification and mapping of "Memory route" sites in both municipalities”. The tender notice was published in June 2020. Further on, in the beginning of July 2020, the procedure was finalized and an wining offer was selected. In addition, following the frames of a previously signed service contract for “Development of joint marketing strategy for promoting the area of Pleven - Turnu Magurele as attractive tourism destination and integrated tourist products”, LB received and accepted the draft of the marketing strategy in the beginning of March 2020. In addition, within the frame of the Activity T.2 “Mapping of “Memory Route” sites and development of online platform and smartphone application”, LB succeed to sign also a service contract with subject Development of trilingual online platform and smartphone application in the middle of November 2020 and service contract with subject Identification and mapping of natural, cultural-historical and military heritage objects and sites in both municipalities Pleven and Turnu Magurele in the beginning of October 2020.

On the Romanian side of the border, B2 signed contract for elaboration of the Technical project and author supervision for the works foreseen in the Turnu Fortress and the technical project was elaborated and delivered to B2 in the end of December 2019. Further on B2 initiated of the procurement procedure for awarding the contract for execution of works. The contract for the execution of works, as well as the contract for site supervision have been signed in the middle of June 2020. The start order for the execution of works has been given, and the works are ongoing since the end of July 2020, being suspended between the period December 2020 – middle of March 2021, currently restarted.

So far, the project beneficiaries conducted the first "brainstorming" seminar of stakeholders in tourism sector in Turnu Magurele town and second seminar for discussion of draft of joint marketing strategy again in Turnu Magurele town. The respective seminars are expected to be organized also from the LB in order to consolidate the gathered results.

Within the WP “Communication”, B2 organized the start launching press conference in Turnu Magurele, with total number of 50 participants and LB signed contract for implementation of information and publicity measures and promotional materials.

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