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Memory Route (ROBG 397)

Sustainable cross-border tourism products for Memorial Park “Grivitsa” and “Turnu Fortres”

What’s the goal?

To transform and integrate two historical landmarks into a joint military history remembrance route by investing in tourist infrastructure and developing integrated thematic tourism products and services.

What’s the budget?

1,499,799.44 euro, out of which 1,274,829.52 euro ERDF

Target at the half of the implementation period: 78,264 euro for LB and 30,900 euro for B2.

Who is doing it?

Lead Beneficiary (LB): Pleven Municipality

Beneficiary 2 (B2): Territorial Administrative Unit Turnu Măgurele

When is it happening?

Start date: 06.09.2018

End date: 31.10.2023

Duration: 61 months and 26 days

Where is it happening?

Pleven in Bulgaria

Turnu Măgurele in Romania

How is it going to happen?

  • teambuilding events and seminars;
  • fitness boot camps, paintball;
  • restoration of historical military events with educational or entertainment purposes;
  • festival “Memory Route”;
  • military history touristic fair;
  • trilingual tourist online platform and smartphone application;
  • permanent exhibition;
  • mapping of natural and cultural heritage objects and sites;
  • construction and supervision works;
  • joint marketing strategy;
  • joint club for military historical restorations;
  • information and promotional activities.

What will be the results (what’s the contribution to the Programme)?

Programme outputs:

- 9 integrated tourism products/services created;

- 8.000 expected number of visits to supported sites of cultural and natural heritage and attraction;

- 1 strategy for valorizing the cultural and natural heritage;

Programme results: increase of the number of overnights in the cbc area with 200.

Project status

The project implementation is ongoing. The project results achieved so far are the following:

The construction activities related to the main investment project objectives, namely on behalf of LB – “Reconstruction the Grivitsa Memorial Park”, which is situated in the village of Grivitsa, Pleven Municipality are started since December 2021 and are currently ongoing and on behalf of B2 “Reconstruction of the Turnu Fortress – Stage 2”, which is situated in Turnu Magurele Town, are ongoing since the end of July 2020, being suspended between the periods December 2020 – middle of March 2021, beginning of April 2021 – beginning of July 2021 and last end of December 2021 – middle of March 2022. So far, in accordance with the works execution status for realized works within the Turnu Fortress, the work execution has reached the physical progress from 55%, expected to be completely finalized until January 2023.

Still, the LB has finalized the public procurement with subject: Design and construction works of object "Military ethnographic complex" on the territory of park-museum Grivitsa and signed an execution contract in February 2020. The Start Order for elaboration of the Technical Project was issued in the middle of February 2020. The technical project was submitted to the LB in the beginning of July 2020. After detailed check from experts of Pleven Municipality the technical project was reverted to the executor for corrections. The corrected project was resubmitted to Pleven Municipality and sent to National Institute for Immovable Cultural Heritage for approval. Currently, the Lead Beneficiary obtained the positive statement from the Ministry of Culture since the end of July 2021. Further on, on 12.11.2021 was issued building permit (entered into force on 10.12.2021). On 22.12.2021 was opened the construction site, currently reached the physical progress from 16%.

Furthermore, within the frame of the Activity T.1 – “Developing joint tourism products, services and marketing strategy” and the signed service contract, the LB received and accepted the draft of the marketing strategy in the beginning of March 2020. Since then, following three seminars performed with stakeholders for discussion of the strategy content, the final strategy was officially accepted from the LB in the middle of July 2021. Further on, The strategy was uploaded on the web-site of Pleven Municipality on the following link: .

In addition, within the frame of the Activity T.2 “Mapping of “Memory Route” sites and development of online platform and smartphone application”, LB succeed to sign also a service contract with subject Development of trilingual online platform and smartphone application in the middle of November 2020 and service contract with subject Identification and mapping of natural, cultural-historical and military heritage objects and sites in both municipalities Pleven and Turnu Magurele in the beginning of October 2020. The LB assigned already the implementation of the following activities under the second service contract: field mapping of objects; taking photographic materials; design and implementation of GIS model; design and implementation of interactive map;

So far, the project beneficiaries conducted the three "brainstorming" seminars of stakeholders in tourism sector – all 3 in Turnu Magurele town.

Within the WP “Communication”, B2 organized the start launching press conference in Turnu Magurele and LB signed contract for implementation of information and publicity measures and promotional materials.


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