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The Innovative Approach (ROBG-419)

The Innovative Approach for Promotion of Cultural/Natural Heritage in the Bulgaria-Romania Cross-Border Region

What’s the goal?

The project aims at increasing the competitiveness of Gorna Oryahovitsa and Rosiorii de Vede and making the two towns more attractive for the CB tourists. Furthermore, another objective is to preserve and promote the historical and cultural heritage of the area.

What’s the budget?

1,427,918.76 euro, out of which 1,213,730.94 euro ERDF

Who is doing it?

Lead Beneficiary (LB): Gorna Oryahovitsa Municipality

Beneficiary 2 (B2): Municipality of Rosiorii de Vede

When is it happening?

Start date: 11.09.2018

End date: 10.07.2021

Duration: 34 months

Where is it happening?

Veliko Tarnovo in Bulgaria

Teleorman in Romania

How is it going to happen?

  • Realization of 3D Mapping Show in Municipality of Gorna Oryahovitsa and Municipality of Rosiorii De Vede
  • Organization of launching events for the presentation of 3D Mapping Show in Gorna Oryahovitsa and Rosiorii De Vede
  • Establishment of Virtual Museum in Municipality of Gorna Oryahovitsa and Municipality of Rosiorii De Vede
  • Elaboration of a common plan for advertising of cultural heritage in the CB region

What will be the results (what’s the contribution to the Programme)?

Programme outputs: 1 common strategy for valorising the cultural and natural heritage through its restoration and promotion for sustainable economic uses; 2 integrated tourism product created; 10,000 visits to supported sites of cultural and natural heritage and attraction

Programme results: 10,000 tourist overnights in the CBC region.

Project status

The official projection of the 3D Mapping Show was held in Gorna Oryahovitsa in the following periods: 27.05.2019 - 30.05.2019, 21.09.2019 - 22.09.2019, and 28.09.2019 - 29.09.2019.

The show was projected in Rosiorii de Vede between 07.10.2019 - 28.10.2019. The establishment of the virtual museum in Gorna Oryahovitsa is completed, the museum has 3 sections (Projection Hall, Hologram Section, Virtual Reality Section) and the it is open for the public starting 08.11.2019.

The establishment of the virtual museum in Rosiorii de Vede is also completed and the museum has 2 sections (Projection and Hologram). In the followng months, the official opening of the virtual museum in Rosiorii de Vede is forthcoming. A common plan for advertising cultural heritage in the CB region is elaborated in Eng, Ro and Bg and adopted by municipal councils of both partners.

The project did not develop a dedicated website, but info regarding project can be found: and


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