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The Innovative Approach (ROBG-419)

The Innovative Approach for Promotion of Cultural/Natural Heritage in the Bulgaria-Romania Cross-Border Region

What’s the goal?

The project aims at increasing competitiveness of Gorna Oryahovitsa and Rosiorii de Vede and making the two towns more attractive for the CB tourists. Furthermore, another objective is to preserve and promote historical and cultural heritage of the area.

What’s the budget?

1,427,918.76 euro, out of which 1,213,730.94 euro ERDF

Who is doing it?

Lead Beneficiary (LB): Gorna Oryahovitsa Municipality

Beneficiary 2 (B2): Municipality of Rosiorii de Vede

When is it happening?

Start date: 11.09.2018

End date: 10.07.2021

Duration: 34 months

Where is it happening?

Veliko Tarnovo in Bulgaria

Teleorman in Romania

How is it going to happen?

  • Realization of 3D Mapping Show in Municipality of Gorna Oryahovitsa and Municipality of Rosiorii De Vede
  • Organization of launching events for presentation of 3D Mapping Show in Gorna Oryahovitsa and in Rosiorii De Vede
  • Establishment of Virtual Museum in Municipality of Gorna Oryahovitsa and Municipality of Rosiorii De Vede
  • Elaboration of common plan for advertising of cultural heritage in the CB region

What will be the results (what’s the contribution to the Programme)?

Programme outputs: 1 common strategy for valorising the cultural and natural heritage through its restoration and promotion for sustainable economic uses; 1 integrated tourism product created; 10000 visits to supported sites of cultural and natural heritage and attraction

Programme results: 10000 tourist overnights in the CBC region.

Project status

The projet is under implementation, with the following results reported so far:

The official projections of the 3D Mapping Show were held in Gorna Oryahovitsa in the followings periods: 27.05 - 30.05.2019, 21.09 - 22.09.2019 and 28.09 - 29.09.2019, and in period 07.10 - 28.10.2019 the show was projected in Rosiorii de Vede.

The specialized equipment, software and educational content were delivered for each of the 3 sections (Projection Hall, Hologram Section, Virtual Reality Section) of the Establishment of Virtual Museum in Municipality of Gorna Oryahovitsa. In the following months the official opening of the Virtual Museum in Gorna Oryahovitsa is forthcoming.

The Establishment of Virtual Museum in Municipality Rosiorii de Vede - Phase 1 (Buying Equipment for Projecting Hall) and Phase 2 (Purchasing equipment for Hologram section) are completed,and it is expected that the Virtual Museum in Rosiorii de Vede will be completed until the end of 2020.

Common plan for advertising of cultural heritage in the CB region is elaborated and adopted in 3 language versions (English, Bulgarian and Romanian).

The project did not develop a dedicated website, but info on the project can be found: and


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