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ROBG-576 “Art & culture – common cross-border assets in support of sustainable tourism development”

What’s the goal?

The overall objective of the project is to valorize and improve the sustainable economic use of cultural assets and common cultural heritage within the CB region through development of a joint integrated tourism product based on promotion of new common thematic route ¨Art & Culture¨.

What’s the budget?

1,487,271.41 euro, out of which 1,264,180.69 euro ERDF

Target at the half of the implementation period: 58,866 euro for LB, 46,132 for B2 and 41,708 euro for B3

Who is doing it?

Lead Beneficiary (LB):Veliko Tarnovo Municipality

Beneficiary 2 (B2): Municipality of Calafat

Beneficiary 3 (B3): Face for Art and Culture Foundation

When is it happening?

Start date: 14.09.2018

End date: 13.09.2021

Duration: 36 months

Where is it happening?

Veliko Tarnovo, Vidin and Pleven in Bulgaria

Dolj in Romania

How is it going to happen?                       

  • Development of joint integrated Thematic Route "Art&Culture", innovative joint touristic services and Marketing Strategy of the integrated tourism product “Art & Culture”
  • Organisation of Promotional Campaign
  • Development of interactive workshop “Work and play: Art-therapy”, interactive Workshop “Archeologist for a day”  
  • Organisation and conducting of cultural open air event “Urban art” in Calafat and of a cultural open air event “Urban art” in VT

What will be the results (what’s the contribution to the Programme)?

Programme outputs:5 integrated tourism products/services created, 2 common strategies, policies or management plans for valorising (including raising awareness) the cultural and natural heritage through its restoration and promotion for sustainable economic uses

Programme results: 400,000 tourist overnights in the CBC region

Project status

The project passed its first six months of implementation. Although the core activities are in their initial conceptual stages, both LB and B2 launched a publicity campaign for the project through various channels – publications on websites and in local media, as well as organizing press conferences.


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