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PARC eMS 17

Development and promotion of a common natural heritage tourism product: Route “Protected natural heritage within the cross-border region Romania-Bulgaria

What’s the goal?

Development of a common natural heritage tourism product: Route “Protected natural heritage within the cross-border region Romania-Bulgaria” and campaign on the preservation, promotion and development of the common route

What’s the budget?

754,518.55 euro, out of which 641,340.77 ERDF

Who is doing it?

Lead beneficiary (LB): Association of Danube River Municipalities “Danube” (ADRM, Bulgaria)

Beneficiary 2 (B2): Living Nature" Foundation, Calarasi

When is it happening?

Start date: 03.02.2016

End date: 02.02.2018

Duration: 24 months

Where is it happening?

Veliko Tarnovo, Pleven, Vidin, Vratsa, Ruse, Montana, Silistra and Dobrich in Bulgaria 

Giurgiu, Mehedinţi, Calarasi, Constanta, Dolj, Teleorman in Romania

How is it going to happen?                      

The project aims at developing and promoting of a common natural heritage product (new integrated tourism product), namely the route “Protected natural heritage within the cross-border region Romania-Bulgaria” and campaign on the preservation, promotion and development of the common route.

8 round tables and 1 conference will be organized, 1 common preliminary study on natural heritage will be developed as well as 2 common strategies: 1 on the development and 1 on marketing of the natural heritage tourism product. Also, 1 set of tourism product promotional materials will be created.

Thus, the natural sites in the cross-border region will become more recognizable to interested tourist groups that will lead to an increase in the number of tourists’ overnights.

What will be the results (what’s the contribution to the Programme)?

Programme outputs: 40,000 of visits to supported sites of cultural and natural heritage and attraction (COI), 1 integrated tourism product, 2 common strategies for valorising the cultural and natural heritage

Programme results: increase with 40,000 of tourists’ overnights in the CBC

Project status

Project is finalized and all activities were realized.

All relevant public procurement procedures were launched and contracts were signed for: organization of 8 round tables and 1 conference; elaboration of a preliminary study on natural heritage; elaboration of a common strategy on development, enhancement and innovation of a tourism product;  elaboration of a common marketing and promotion strategy of a natural tourism product; elaboration of tourism product promotional materials; implementation of information and publicity; implementation of translation and interpretation services.

A preliminary study in natural heritage has been elaborated.

8 common round tables were organized by the beneficiaries where the results of the primary study were presented.

The common strategy on development, enhancement and innovation of a tourism product was contracted. Currently the contract service is under implementation.

The common marketing and promotion strategy of the natural tourism product was elaborated.

Pictures

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