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EasyGuide (ROBG-29)

Interactive mobile application for promoting the historical and cultural heritage in the region of Calarasi and Silistra

What’s the goal?

The project aims to promote the cross-border region of Calarasi and Silitra as a tourist destination by developing an integrated virtual tourist guide environment

What’s the budget?

927.792,47 euro, out of which 788.623,60 euro ERDF

Who?

Lead beneficiary (LB): Municipality of Silistra

Beneficiary 2 (B2):  Lower Danube Museum Calarasi

When?

Start date: 27.06.2017

End date: 26.03.2019

Duration: 21 months

Where?

Silistra district, Bulgaria

Calarasi county, Romania

How is it going to happen?                      

  • interactive tour guide environment (ITGE) promoting the regional historical and cultural heritage as touristic sites
  • a mobile application for the ITGE providing an innovative easily accessible product which will promote the region as touristic destination
  • digital displays – located at public places and popular sites promoting the regions’ sites of interest

What will be the results (what’s the contribution to the Programme)?

Programme outputs: 3 integrated tourism products/services created, 300 expected number of visits to supported sites of cultural and natural heritage and attraction (COI), 1 management plan for valorising (including raising awareness) the cultural and natural heritage through its restoration and promotion for sustainable economic uses

Programme results: 150.000 tourist overnights over the next five years

Project status

The project is finalized.

Results:

- 1 mobile application for EasyGuide-Silistra-Calarasi,available for both IOS and Google Store in BG, RO and EN. The mobile application provides information with regard to 35 objects selected in the project to be promoted, out of which 20 on the Bulgarian side and 15 on the Romanian side; 

- 1 project web portal:www.easyguide-portal.com;

- 35 info kiosks installed near landmarks and central public sites;

-1 management plan describing the main results of the project, especially providing information with regard to the 35 selected objects. 

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