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Balloon adventure eMS 14

Balloon adventure - a new joint tourism product

What’s the goal?

Creation of a new tourism product in the cbc area, flying with hot-air balloons

What’s the budget?

485,460.00 euro, out of which 412,640.99 ERDF

Target at the half of the implementation period: 198.000,00 euro, out of which 100.000,00 euro for the Lead Beneficiary, 13.000,00 euro for Beneficiary 2 and 85.000,00 euro for Beneficiary 3.

The target at the half of the implementation period was achieved.

Who is doing it?

Lead beneficiary (LB): Agency for Regional Development and Business Center – Vidin (ARDBC Vidin, Bulgaria)

Beneficiary 2 (B2): Regional Development Agency and Business Center 2000, Bulgaria

Beneficiary 3 (B3): Romanian Association for Electronic Industry and Software Industry, Oltenia Subsidiary, Romania

When is it happening?

Start date: 02.02.2016

End date: 01.02.2018

Duration: 24 months

Where is it happening?

Veliko Tarnovo, Pleven, Vidin, Vratsa, Ruse, Montana, Silistra and Dobrich in Bulgaria (+ Sofia).

Giurgiu, Mehedinţi, Calarasi, Constanta, Dolj, Olt, Teleorman in Romania (+Bucharest)

How is it going to happen?

  • a new joint tourism product (based on 2 hot-air balloons that will fly over both countries) will be created
  • increased number of overnights – 1000
  • a network with promoters of the new tourism product will be created in order to develop the CBC region;
  • purchase of two hot air balloons – one for Bulgaria and one for Romania;
  • development of marketing strategy for a new cross-border tourism product /hot-air balloons/
  • balloon flights on ropes in 20 towns (10 different towns in Bulgaria and 10 in Romania) in order to promote the new tourism product;
  • training of balloon ground crew;
  • Balloon fiesta;
  • elaboration of the promotional materials of the project (website, DVD movie, brochure and photo book with unique pictures taken from the air, leaflets);
  • organizing 4 press-conferences for promoting the project.

What will be the results (what’s the contribution to the Programme)?

Programme outputs: approx. 2000 visits to the attraction balloon flight on ropes in 10 towns in BG and 10 in RO, 1 integrated tourism product, 1 common strategy valorizing the cultural and natural heritage

Programme results: increase with 1000 of overnights in the CBC area

Project status

Project is finalized and all activities were implemented:

– 4 team meetings were organized between the project partners;

- LB and B3 purchased one hot-air balloon each with related equipment, car and trailer;

- The marketing strategy for a new cross border tourism product/hot-air balloons was developed and presented during the workshops to the stakeholders. Description of the new tourism product, appropriate flights places in the CBC region and promotion of the product are part of the marketing strategy;

- LB performed all planned 100 hours of free flights in Bulgaria while Beneficiary 3 performed 52 hours free flights in Romania;

- B2 and B3 organized all 8 workshops with local stakeholders respectively 4 in Bulgaria and 4 in Romania;

-  The partners took part to the tourism fairs in Sofia and Bucharest where the project tourism product was promoted through photo album and brochure developed within the project;

- Website is developed and updated regularly; 

- Information and promotion activity such as 2 press-conferences carried out by LB and B3, elaboration of leaflets, developed and broadcasting of video and radio spots by LB and B3; elaborated photo album in 3000 copies by B3;

- LB implemented the activity with 10 tethered flights with duration of 60 hours in total. The events were attended by 1549 people; B3 organized and held other 6 tethered flights and fulfilled 60 hours in total;  All tethered flights (10 for B3) were attended by 1231. 2780 visits to supported sites of cultural and natural heritage and attraction.

- During the period 13-17 September 2017 at Erden airport, Montana was and was organized the Balloon fiesta by Beneficiary 2 “Regional Development Agency and Business Center 2000” Montana.

For details regarding this project please visit the project website:

http://balloonadventure.eu/en/;

https://www.youtube.com/watch?v=CN2RM1_qKDE 

 or Facebook page of the project https://www.facebook.com/pg/balloon.advnenture/posts/?ref=page_internal.

Pictures

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